Palisades News Launches Year Three

Dear Palisadians,

Palisades News enters its third year this month with great enthusiasm and renewed confidence in our future. Led by Editor Sue Pascoe, our newspaper is mailed free to every household in Pacific Palisades, and we feel we have established ourselves as an engaged and reliable voice within the community.

This past year, we focused on improving our online presence and providing more robust sports coverage, while continuing to offer news and editorial comment on local issues that impact our quality of life. We have already established our Southwest Room page and Heard About Town as an open community forum for discussions about controversies, ideas and solutions submitted by local residents and businesses. We have begun developing our classified ads page and are working on legal notices and becoming the town’s newspaper of record.

We have an editorial staff and writers with the in-depth local knowledge and professional journalism skills that few neighborhood papers can muster. Contributing writers from the community add a valuable breadth of stories that inform and illuminate our readers to the world around us.

As we move forward with confident expectations, I would like to thank Jeff Ridgway, our advertising director, who played a vital role in bringing us to this point. Jeff, a familiar person around town for several decades, has announced his retirement from the paper at the end of November. He was instrumental in corralling the support of local businesses and community leaders to empower our vision in the beginning. His relationship with so many local important business leaders and his ability to gain commitments for our first issues was a testament to the trust and excitement that we had and Palisades residents had for this new community newspaper. Thank you, Jeff, for your dedication.

This month we are pleased to announce the addition of two new account representatives to help us grow our advertising income. Luke Fair and Sally Borgen, both local residents with significant backgrounds in entertainment, marketing and media, have jumped aboard with enthusiasm. We will properly introduce them in our next issue as they make their introductions to local business owners and organizations.

I encourage everyone to keep contributing letters that focus on issues in our town—and solutions to these issues—while also sending us photos of life in the Palisades. For readers who want to join our Friends of the News team, we welcome your donation (of any amount) as a way to sustain our free subscription system, and further strengthen our newspaper’s mission.

Thank you, everybody, for your involvement and support.

Scott Wagenseller, Founder, Owner and Publisher

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